The Dawn Black Badge is designed to reflect the paintwork of the Google exec's racing cars.

A Silicon Valley tech executive has taken delivery of a bespoke Rolls-Royce Dawn Black Badge at this year’s Pebble Beach Concours d’Elegance.

The weird and wonderful world of Rolls-Royce

Benjamin Treynor Sloss, the vice-president of engineering at Google, was handed the car personally by Rolls-Royce CEO Torsten Müller-Ötvös at the brand’s Collectors Cocktail Reception on Saturday night.

The car, which has been personalised for Sloss by Rolls-Royce’s Goodwood factory, bears the colours of the flag of Modena, in Italy. Sloss chose the yellow-and-navy paintwork to reflect the colour schemes of his racing cars.

Ben Sloss Rolls-Royce Dawn Black Badge

Rolls-Royce had to create two new colours to pull off the design, with the intense yellow being named ‘Superflare’ for its resemblance of the California sun and the dark navy named Pikes Peak Blue in honour of Sloss’ racing interest.

Inside, the seats have been adorned with dark navy leather, while bright yellow seat piping and RR headrest logos finish the look. Even the wood on the dashboard is blue with a yellow stripe embedded in the grain.

Ben Sloss Rolls-Royce Dawn Black Badge

“Michael Fux showed me that Rolls-Royce’s craftspeople could create completely personal, outrageous but beautiful colour schemes, and when I heard about the sportier Dawn Black Badge, I thought it was the perfect opportunity to commission a very personal Rolls-Royce,” said Sloss.

“Our racing cars carry the colours of the flag of Modena in Northern Italy. I wanted to see what Rolls-Royce could do with those same colours. The first time I saw the livery the Rolls-Royce team had created for the Dawn, I burst out with 'Oh my God, that's unreal – I love it!!' It’s outrageous, it’s over the top... it's perfect. I still grin every time I see it.”

Gallery: Ben Sloss' Rolls-Royce Dawn Black Badge