Less is more to the Spanish Brand.
Seat is aiming to revolutionise the car buying process with a new simplified strategy.
Instead of offering countless options for specs and extras, Seat's new Easy Move system, which simplifies the purchasing process by allowing customers to simply pick an engine, trim level and colour – and it will even offer free metallic paint.
The offered trim packages include tech, luxury or sport, with each offering its own distinctive focus.
"Everyone used to think that having loads of choice was a good thing, but in fact people find it really difficult to understand all the permutations and options when buying a new car. We realised it was time for a change and that if we can help people get to what they want in an easier way, then they will enjoy the experience more," said Richard Harrison, Director, SEAT UK. "We have built EASY Move by looking at what options customers want and bundling them into neat packages that are really logical to understand. We talked with the dealers about their experiences selling Arona using EASY Move and the feedback was overwhelmingly positive"
"When you add on the industry complexity of WLTP (where individual factory options could change the CO2 output of the car) and you look at where consumer trends are going, it makes complete sense. I would be surprised if we didn’t see a number of competitors following SEAT UK in this."
Easy Move has been rolled out across Seat's entire range. On the Ibiza, Leon, Arona, and Ateca, trim levels begin with SE, and move into comfort-based Xcellence and sporty FR trims. Easy Move adds three additional trims that cater for customers who would previously have added options: SE Technology, FR Sport and Xcellence Lux.