Lower down the list is visibility through the rear windows and how far the dealer is.

Running costs, reliability and price are what motorists look for when buying a new car – at least that’s according to the latest study. Researchers commissioned by Korean carmaker Hyundai polled 2,000 British car buyers and found that fuel type, road tax and the manufacturer also influence the sort of motor we end up going for.

According to the answers given by UK motorists, economy, handling and safety have a bearing too – as do size, comfort and emissions.

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The research also found motorists typically own a car for five years and eight months before buying a new one – and when they do, they’ll check out just three vehicles before making their mind-up on which one to purchase.

Six in 10 will take someone with them when shopping for cars – and one quarter of those who do will take their dad along. Amid all this, 39 percent have purchased a vehicle only to regret it later on.

2019 Hyundai Kona Electric

Other factors that buyers take into account when buying a new car include the length of warranty, boot size and the types of wheels. Overall size of the car is important too, as is the quality of the sound system and the colour of the interior and the exterior.

Hyundai set the poll running to coincide with the launch on 2 August of its new Kona Electric SUV, which has a driving range of up to 300 miles. 

The company says that you could travel the equivalent distance of Land’s End to John O'Groats for around just £17 of electricity, while the same distance would set you back £121 in petrol. Meanwhile, the Kona also manages 0-62 mph in 7.6 seconds and has a top speed of 104 mph while still being exempt from road tax. The latest figures show that sales of pure electric and plug-in hybrid vehicles are up 25 percent this year – with a new model registered every nine minutes in the UK.

2019 Hyundai Kona Electric

A spokesperson for Hyundai said: “There’s so much to take into account when shopping for a new car but as the research suggests we are pretty decisive and know what we want. Of course everyone is different with very specific requirements but the findings provide an overall indication of what is important to us.

“And the cost of running the vehicle – whether it be the fuel type, road tax cost or reliability are clearly significant – however the findings also suggest that the driving experience itself is a major factor, too.”



  1. Price
  2. Reliability
  3. Type of fuel (petrol, diesel, electric, hybrid, etc)
  4. Make of car
  5. Economy – miles per gallon
  6. Model of car
  7. Cost of ownership – insurance costs, servicing costs, etc
  8. Number of doors
  9. Comfort
  10. Size of car – if it's big enough for family/pets
  11. Engine size
  12. Road tax cost
  13. Transmission (manual or automatic)
  14. Number of seats
  15. Size of boot
  16. Size of car – if it's small enough so it's easy to manoeuvre and park
  17. Colour of exterior
  18. Engine power/speed
  19. Handling
  20. Length of warranty
  21. Electric windows
  22. Safety – NCAP ratings, safety equipment, etc
  23. Visibility through rear window
  24. CO2 emissions
  25. How far away the dealership is

Gallery: 2018 Hyundai Kona Electric pricing announced