Kia already has 5,000 pre-orders in the bag for its new electric SUV.
The new Kia Niro EV has gone on sale in Korea ahead of a later debut in Europe towards the end of the year.
The all-electric SUV has a range of up to 280 miles and joins existing hybrid and plug-in hybrid variants of the car that has been on sale around the world since 2016.
Kia says that it has sold more than 200,000 of the SUV since it was first introduced, and already has 5,000 pre-orders for the electric version of the car.
The European-specification Niro EV will be revealed at the Paris motor show in October before going on sale by the end of the year. The Korean carmakers says that the full UK specification, pricing and an exact on-sale date will be revealed in due course.
The car features a high-capacity 64 kWh lithium-polymer battery pack that when plugged into a 100 kW fast charger, takes 54 minutes to recharge to 80 percent. In addition another version of the SUV with a 39.2 kWh lithium-polymer battery pack and a range of up to 186 miles from a single charge will also be available.
Power is provided to the front wheels through a 150 kW motor, producing 291 lb-ft of torque from a standstill, for acceleration from 0-62 mph in just 7.8 seconds. Kia says that the battery pack is located low down in the body, beneath the boot floor, creating a low centre of gravity to ensure "maximum stability and driving enjoyment on winding roads."
The Niro was designed from the beginning to take a variety of powertrains, but the electric version does come with bespoke styling that takes full advantage of the differing requirements of the powertrain and adds a dramatic front grille.