The British carmaker is readying a new concept car that will show us what Vauxhalls will look like in mid-2020s.
Vauxhall has revealed a first glimpse at its new design language that the carmaker calls ‘bold and pure’, teasing a brand concept car that will tease what the firm’s cars will look like in the mid-2020s.
If you want a few more clues as to what the cars will look like, Vauxhall says you can take a look at its 2016 GT Concept from that year’s Geneva motor show, which is said to be lending its ‘bold proportions’ and ‘simple surfaces’ to Vauxhall’s range overhaul.
‘Design will be at the heart of everything that we do in future,’ said Mark Adams, Vauxhall’s head of design. ‘It will truly differentiate the Vauxhall brand, and make it sharper and more relevant to our core values.
‘We are a proud British brand and design inspiration is all around us in the UK – from the bold ingenuity of James Dyson to the pure designs of Jonathan Ive – and this concept will embody that.’
Vauxhall says that the upcoming concept car will provide a template for the future design of its production cars, embrace what it calls its ‘core brand values’ – British, ingenious, progressive and approachable.
One key element of the concept, revealed Adams, is the ‘compass’: ‘It presents a confident identity, by putting the Griffin emblem in focus by the centre crease line. This line is an integral part of all our designs, along with the daytime running light signature that we will further emphasise on future vehicles.’
It is not yet known which car will be used to debut the new design language. A new Corsa is due in 2019 after having been put off for a year for re-engineering by new company owners Peugeot, but that will be too soon for the new look. The current version of the Astra, the K-generation, is three years into what will likely be a seven- or eight-year life cycle, so that car could be a likely contender.
We won't have too long to get a good look at the new concept car, though – it will be revealed by the end of the year, says Vauxhall.