When the "standard" Cullinan can't satisfy you.

When you spend at least £230,000 on a new vehicle, you can definitely ask for some customisation options. And in the case of the Rolls-Royce Cullinan, the company’s first-ever high-riding vehicle, you can have literally countless combinations of materials and colours.

Last month, we shared with you a walkaround video of the 'standard' Cullinan, and now the same vlogger is bringing a detailed video tour of the Launch Edition version, coming just in time to prove this statement. This particular example of Rolls’ first-ever AWD model is finished in striking deep red exterior paint with contrasting beige leather interior. In fact, the cabin features the same colour combination as one of the cars in the official press photos of the posh SUV.

Discover the Cullinan in details:

The British automaker says the Cullinan is 'for those who live a life of many facets,' and we assume those people love unprecedented comfort. Watching the video and learning more about the extremely high level of attention to details makes us believe there’s no car on sale today that can match the refinement level of the Cullinan. Just look at those embroidered Spirit of Ecstasy logos on the door cards and you’ll get the idea.

2018 Rolls-Royce Cullinan
2018 Rolls-Royce Cullinan

Speaking of Rolls-Royce’s mascot, the company says that such signature motifs speak 'to a heritage of perfection,' while 'mastery of craft creates a new dimension in luxury adventure.' This heritage of perfection is also easily felt when you open the bonnet and discover the mighty but silk-smooth 6.75-litre biturbo V12 engine, which produces 563 brake horsepower and 627 pound-feet.

Sending power to all four wheels through an automatic transmission, in combination with the vehicle’s advanced chassis technology and aluminium spaceframe, the motor should allow you to comfortably 'handle dramatic landscapes with intelligence and ease.'

Enjoy the 6:30-minute video with no commentary and discover why the Cullinan is so special (and so expensive).

Gallery: 2018 Rolls-Royce Cullinan officially revealed