Less than half of those questioned looked at more than two vehicles.

Just over a third of Brits don’t shop around for their new car, choosing instead to buy the first car they see.

That’s the conclusion of new research from Hyundai, which surveyed 2,000 drivers to discover their buying habits.

The study found that more than a third of drivers bought the first car they went to see at the dealership, rather than looking at multiple vehicles and choosing from those.

The research also found out what drivers look for in a vehicle, with seven in 10 (71 percent) of those questioned claiming price was the most important factor. Reliability, fuel type, comfort, running costs and manufacturer were found to be among the other key considerations.

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Customers are also set on certain options, with more than four in 10 (42 percent) saying air conditioning is a must, while parking sensors, electric windows and satellite navigation are also popular items on the spec sheet.

According to Hyundai, the fact drivers don’t shop around shows how well-informed modern buyers are.

The South Korean brand’s UK president and CEO, Tony Whitehorn, said: ‘Clearly today’s car-buyers are better informed than ever, and they’re making very concrete decisions on which car they want before even going to see it. This is a trend that we’ve seen grow in recent years.’

However, the research also found that while more than half of drivers are perfectly happy with their car, four in 10 admit to having bought a car and later regretted the purchase. And with the average length of vehicle ownership coming in at five years and eight months, the apparent lack of shopping around is somewhat surprising.