The Korean brand's logo will be seen on the Premier League team's shirt sleeve.

Hyundai has announced a new sponsorship deal with Premier League football team Chelsea, becoming its 'Global Automotive Partner'.

The deal will see the Korean brand's logo displayed on the sleeve of the London club's shirts, as well as having a matchday presence at Stamford Bridge.

The deal lasts until 2022 and marks the first time Hyundai has had any involvement with football in the UK. Outside the UK, Hyundai has been involved in football for the last 20 years.

'For 20 years, Hyundai has been bringing the dynamism, passion and excitement of football to fans around the world,' said Andreas-Christoph Hofmann, Vice President Marketing & Product at Hyundai Motor. 'We are thrilled to begin a new partnership with Chelsea – a successful and ambitious club that matches the global scale and challenging spirit of Hyundai.'

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'Just as we always place the customer first, so we have always positioned fans at the heart of our activities throughout our long-running engagement in football. We will be taking the same approach with Chelsea fans as we kick off this new partnership,' he added. 'Along with our existing partnership with Olympique Lyonnais, this marks the start of a new pan-European sponsorship approach that will include other top clubs in Europe.'

To mark the new deal, Hyundai has released a new video featuring players Olivier Giroud, David Luiz and Tiémoué Bakayoko.

 

'We are delighted to be announcing our new partnership with Hyundai that will see this iconic brand appear on the sleeve of our match shirts from next season,' said Chelsea Commercial Director Chris Townsend OBE. 'At Chelsea we pride ourselves on partnering with some of the world's leading companies and we look forward to working closely with Hyundai as they seek to reward, engage and entertain our global fanbase.'

Hyundai's first appearance on Chelsea's shirt will be in a pre-season friendly against Perth Glory in Australia on July 23.