The new car has been officially announced, but there are scant details.
Aston Martin has officially revealed that its first car from luxury sub-brand Lagonda will be an all-electric SUV, arriving in 2021.
There are no concrete details about the car available yet, but we do know that the car will feature styling that’s an ‘evolution’ of the Vision Concept that was shown at the Geneva motor show back in March.
That car was shown as a foretaste of what could come from a revitalised Lagonda brand, which has shown concept cars in recent years but hasn’t had a proper production run since 1989 when the Lagonda saloon was canned. A limited-edition Taraf saloon was hand-built by Aston Martin in 2014 and sold for £700,000, initially only to Middle Eastern customers.
Aston Martin CEO Andy Palmer said that the new Lagonda SUV was a chance to shake up car design: ‘In reviving one of the most iconic names in motoring we have created a unique opportunity – one that allows us to cast aside an inherited 20th century approach and instead design cars around 21st century demands and desires.
‘The Lagonda SUV is the first of its kind: a spacious, high-performance 4x4 that successfully reconciles a love of technology, luxury and style.’
Aston Martin’s head of design, Marek Reichman, was likewise effusive about the opportunity the new car brings with it, and said that the production car would retain the ‘boldness’ of the concept that was revealed in Geneva.
’Lagonda is a luxury brand, but it is also one rooted in technology,’ he added. ‘It will be like no other SUV to drive, so its looks have to reflect that new reality and to serve as pathfinder to a future in which the most desirable and prestigious automobiles still have a place.’