The new buying experience will be at the Bluewater in Kent.

BMW has opened the first of a run of new 'Urban Stores' at the Bluewater shopping centre in Kent.

The concept follows similar stores that the German brand has opened across the world, and gives people a new way to shop for their next car.

Eight 'product geniuses' will be on hand at the store. The specially-trained staff members will be able to demonstrate BMW's latest products and will be a fountain of knowledge on its range.

'Our Urban Stores around the world reflect the values of our brand; a focus on technology, efficiency and pleasure, delivered in a way that benefits the customer,' said Graeme Grieve, Chief Executive Officer of BMW UK 'Bluewater is a prime location for BMW customers, and I look forward to seeing its popularity with its visitors.'

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BMW Urban Store at the Bluewater
BMW Urban Store at the Bluewater

To aid the car-shopping process, the store will have ipads loaded with preconfigured specifications of different BMWs, giving potential customers all the information they'll need to complete their purchase. What's more, there's a Pick and Buy smart touchscreen table which has been designed to interact with toy versions of certain models, opening up interactive displays that highlight a range of unique vehicle features.

If you're sick of pushy car salesmen, this'll be the perfect place for you. Gone is the typical sales executive and in their place is Pepper the Robot, which has the ability to give visitors information about the store, receive customer feedback and even take contact details from customers who wish to receive more information.

A handful of BMW cars will also be on site – the brand-new BMW X2 20d M Sport, the 218d Luxury Gran Tourer, and the 118i 5-door.

For exisitng BMW owners, the Isetta Bar will offer free coffee, just show your car key.

 

Gallery: BMW Urban Store at the Bluewater