The event will take place at the Red Bull Ring F1 track.
Austria's Red Bull Ring will play host to the world's largest gathering of Jeeps this summer. The annual Camp Jeep event, organised by the Jeep Owners Group, will take place from 13-15 July.
The event will feature a number of events and specialist programmes, with the new Wrangler serving as the occasion's centrepiece. Visitors to Camp Jeep will get a chance to sample the new Wrangler's off-road capability and its improved driving dynamics on a series of specially designed courses
Gallery: Motor1 UK at Camp Jeep 2017 [sponsored content]
Jeep says the new Wrangler is 'the most capable off-roader ever' thanks to new technology and features such as two advanced four-wheel drive, active, on-demand full-time systems – Command-Trac and Rock Trac – plus Tru-Lock electric front and rear axle lockers, Trac-Lok limited slip differential and electronic front sway-bar disconnect.
The event won't be all about the Wrangler though. Visitors will be able to sample Jeep's other products, including the bonkers 700bhp 6.2-litre V8 Grand Cherokee Trackhawk – the most powerful and fastest Jeep model ever. Jeep Academy drivers will be on-hand to guide visitors through test drives of Jeeps range of products at the event.
In addition to the test drives and product demonstrations, Camp Jeep will also have an array of shows, live music, barbecues and activities for children, making what its dubbed a 'Jamboree-style atmosphere' similar to previous Jeep gatherings across the US, from California and Maine to Arizona and Tennessee.
More than 30 similar events take place across the US each year, the first of which being back in 1953 on the Rubicon Trail on the mountains between California and Nevada.