Formula 1 is working on improving the sense of speed and excitement for viewers at home.

The commercial head of F1, Sean Bratches, has revealed that the sport is set to revamp camera angles and television graphics in a bid to boost excitement for the sport's viewers this year.

Although there has not yet been any official announcement about F1 owner Liberty Media's long-awaited plans to improve the TV show, Bratches has opened up about what can be expected from the coverage of races this year.

With former Fox Sports president David Hill having been drafted in late last year to oversee a change to the way F1 is broadcast, Liberty believes that there will be a very different look and feel to the way fans watching the sport will experience it.

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'We will totally revitalise the way F1 is produced,' Bratches said when asked by about the television plans for 2018. 'We are going to close the apertures, focus intently on the racing, and lower the [positioning of the] cameras – because the lower the camera the higher the realism of the speed is.

'We will also have 25 spotters around each grand prix to call back to race control and tell them where overtaking is about to take place. From a graphics stand point we will have a brand new package – putting them in a local language and also putting mph in countries that use mph. We are doing a lot to amplify the experience.'

Bratches said that Liberty was working with the television companies to also ensure that the coverage was such that it would attract – rather than put off – casual fans who were watching F1 for the first time. 'We have this fictitious idea of a 22-year-old person who is not an F1 fan but who has a friend who is an avid friend and tells him to watch [a race],' explained Bratches. 'So when that person tunes in, we want them to understand what is going on.

'Ross Brawn, who is one of the legends of the sport, said he would come into the middle of a GP during his three-year retirement and not even know what was going on. So we are trying to make it simpler to help convey what is happening.'

It is understood that other ideas being looked at are improving the sound of engines through a new position of on-board microphones, use of music in the race broadcasts and more regular use of a highlights reel to showcase dramatic moments. Liberty has already confirmed that race start times are being shifted to help television broadcasts – with European grands prix now starting at 3.10pm to help broadcasters who only begin their show on the hour.