If you see the IE on the street in Geneva, use the hashtag #FindTheIE.
The Apollo Intensa Emozione (or IE for short) is an outrageous hypercar built on the bones of the defunct German car maker Gumpert.
We've seen the car at its static launch in Italy last year, we've seen it out on the streets being tested by the Apollo team, but we've yet to get a chance to drive the car. Apollo is still very much in launch mode, however – the German-based company hopes to draw even more attention to its latest creation by taking it to Geneva for the motor show. But don’t expect to see it on a stand...
The IE and its 6.3-litre V12 – which gives the car the ability to sprint to 60mph in just 2.7 seconds and continue on to a top speed of 207mph – will not actually be going inside the show at the Palexpo exhibition centre, but rather you'll be able to find it hooning around the streets of Geneva drawing attention to itself.
Gallery: 2018 Apollo Intensa Emozione hypercar
Indeed, the IE will be seen throughout the streets of Geneva from 6-8 March during the press days of the motor show, the company asking fans to use the hashtag '#FindTheIE' when they do spot it on the road. Given its radical styling, it shouldn’t be all that hard to find.
Equipped with its V12, the Apollo IE delivers a whopping 780bhp and 560lb ft of torque. Just 10 examples of the hypercar will be built, each at a cost of at least £2m. IE owners will also be able to compete in an Apollo Time Attack series, assist in the development of the IE itself, and get first dibs on upcoming Apollo products, including the new Arrow.