Renault is set to open its first dedicated electric car store later this week, focussing entirely on EVs. The Renault Electric Vehicle Experience Centre will be located just outside of Stockholm, right in the heart of a region that has definitely taken to electric cars.

Visitors can discover the benefits of electric mobility and enquire about Renault's class-leading electric vehicles. The store will be located in Täby Centrum, one of Sweden’s largest shopping centres.

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'We are delighted to be opening this store which will enable us to engage with people about electric mobility, help them to learn more about the subject and give them a chance to share their ideas,' said Gilles Normand, Groupe Renault Senior Vice President, Electric Vehicles. 'As Europe’s number one EV brand, we will be able to use this concept store to interact with the public and help people to understand the opportunities and benefits of electric motoring.'

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The store will combine real physical displays with digital elements to allow customers to familiarise themselves with Renault's electric vehicle range, and the idea of electric mobility altogether, teaching about things like charging infrastructure and systems, local legislation, subsidies, conditions of purchase and electric-vehicle related services, as well as offering a place to relax and exchange ideas. There will also be a display of vehicles, and configurators for customers to design their dream spec for their electric Renault.

'We are responding to emerging customer expectations by opening new urban distribution channels and by harnessing digital tools to deliver a better customer experience,' said Zakaria Zeghari, Europe Renault Dealer Network Development Director. 'As electric cars are the leading technology to provide sustainable mobility for all, Renault has brought these two challenges together under one roof by proposing a new approach of the Zero Emission range distribution, and opening the first Electrical Vehicle Experience Centre in partnership with our major distributor in Sweden - Bilia.'

'Stockholm was on top of our list because of the fast Electric Vehicle market expansion in Sweden, and the strong willingness of Swedish government to promote this technology.'

Renault is looking to introduce similar stores across Europe.