When form follows function.
Before the 2017 Frankfurt motor show most people would have said it was a slam-dunk certainty that the Mercedes-AMG Project One would be the star of the show, but when the final version of the car was revealed in Germany it wasn't quite so clear cut, the design polarising opinion. One thing it's possible to agree on is the mindblowing level of tech that's under the bodywork – the Project One is F1-inspired throughout.
So it might not be the prettiest car in the world – although it does look slightly better when its nose is replaced with an F1-inspired number as an experiment – but once you watch the video below you’ll realise just how complex the task of creating the design of the car was. In the short video, Gorden Wagener, chief design officer at Daimler, Mercedes-Benz and Mercedes-AMG, and Robert Lesnik, the company's director of exterior design, explain what inspired the design team and what the main goals were when drawing it.
Hartmut Sinkwitz, interior design director, will also let you know that almost all materials in the interior of the vehicle are taken from motorsport, including the carbonfibre and microfibre fabrics. Both the exterior and interior designs of the car follow the simple 'form follows function' philosophy, or 'no styling, first of all function', as Sinkwitz explains.
The 'artistically' shaped Project One is powered by a hybrid F1-based system, which is capable of producing more than 1,000bhp, ensuring it goes from a standstill to 60mph in only 2.7 seconds.
The German manufacturer plans to build no more than 275 units of the Project One at its Brackley factory, where the company’s championship-winning F1 cars are assembled. Each Project One carries a price tag of around £2m, and unfortunately all of the examples have already been accounted for.