Ford has announced an extension to its successful scrappage scheme as commercial vehicle sales and sales of the new Fiesta further strengthened its position as a market leader.
According to the official November sales figures from the Society of Motor Manufacturers and Traders (SMMT), Ford is the market leader in terms of vehicle (both car and van) sales, with the Fiesta being the best-selling car, and the Transit the best-selling van (and sixth best-selling vehicle overall).
In the wake of that, Ford is extending its popular car and commercial vehicle scrappage scheme into the first quarter of 2018. The scheme, which has seen nearly 11,000 cars replaced with newer models, has even been expanded to include the Ranger — The only pickup in Ford's European range.
'The Ford scrappage scheme has been so well received by our customers and I’m pleased to announce its extension in to next year,' Andy Barratt, Ford of Britain chairman and managing director, said. 'We have an excellent product line-up and our scheme is applicable to one of the broadest ranges of vehicles, including the segment leading Ford Ranger.'
Official SMMT figures have revealed that total car sales in November were down 11.2 percent compared with November 2016, at 163,541 units, while sales throughout the year so far are also down on the same period last year. However, Ford's car sales for this period were 78,738 units ahead of its nearest rival.
The Ford Fiesta, the UK's best-selling car has recorded 89,504 sales so far, with 6,434 of those coming in November. That puts it 21,108 sales and 2.3 percentage points of market share ahead of its nearest competitor.
Commercial vehicle sales in the UK also dipped in November. They were down 11.1 per cent, at 26,486, compared with November 2016. However, at 8,748 units sold, Ford commercial vehicle sales were up 1.1 percent, compared with November 2016. For the year so far, total commercial vehicle sales in the UK were down 4.1 per cent at 334,133, compared with the same period in 2016, but total sales of Ford commercial vehicles have gone up by up 2.0 per cent at 108,525, compared with 2016.
Ford commercial vehicle market share continues to increase, standing at an impressive 33 percent for November, up from 29 per cent in November 2016, while for the year, Ford's commercial vehicle market share increased from 30.5 percent to 32.percent, compared with 2016.