The recently revealed Aston Martin Vantage is a radical new look for the British sports car maker – the dramatic gaping grille, the flashy colour options and the aggressive diffuser give the all-new car a more modern appearance overall – and if you ask the company's head of design, Marek Reichman, that’s great news.
In an interview with Australian title Car Advice at the recent Tokyo motor show, Reichman said that all Aston Martin vehicles look the same, and he was tired of hearing about it. 'I guess I am just fed up with all the comments that all the [Aston Martin] cars look the same,' Reichman said. 'You have to understand that within the company, we were relatively constrained in that prior period. To do things like the One-77 or Vantage Zagato was a breath of fresh air for me because they were all brand-new, you know.'
And the new Vantage is exactly that – fresh and new. The only component that carries over from the previous model are the door handles. Its design was inspired in part by customer research that suggested the brand take a new design direction with one of its best-selling vehicles. Though it may keep some DB11 buyers from cross-shopping with the Vantage, Aston Martin hopes that the radical new look could sway some sales away from cars like the Porsche 911.
'We are more data-driven and want to know who the customer is, but what the customer supports here is more differentiation from DB,' said Reichman. 'You’re the customer, that’s what you’re looking for. There is always the mantle of the DB to be the older gentleman’s car, so we have wound up that request from our Vantage customers to say here you go, this is nothing like the DB11.'
The new Aston Martin Vantage, which made its debut just a few days ago, features a brand-new twin-turbo V8 to go along with that dramatic new look. The 4-litre engine is rated at 503bhp, allowing for a 0-60mph sprint of just 3.6 seconds, and a top speed of 195mph.