The tech giant's first car will be a fully-solo effort.
Dyson isn't holding back with its first automotive project. In fact, James Dyson himself says that the car will be built entirely in-house, rather than relying on a third-party manufacturer.
Where that may be though, is another matter. Dyson is currently building a research and test facility at RAF Hullavington, but its other products are currently assembled in Malaysia and Singapore.
'We're going to make it ourselves, whether that's in the far east, or wherever, we haven't decided yet. But it's really about component supply and skills,' he told the BBC. 'We will go where it's best to make the car.'
With regards to his car project, Dyson has spoken of his desire to employ people who have graduated from British universities, but understands that idea could have tricky consequences. 'I've been speaking to the government for years about it,' he said. 'Damian Green at the home office for example told me if we allowed engineering students to stay, a whole lot of universities would pop up having spurious engineering courses, which is nonsense.'
Regardless of where production and final assembly will take place, Dyson is adamant that the car will be a full product of his company, and not a retrofitted or pre-assembled car like many other start-up operations. 'It's interesting because we have to develop everything – battery technology, because that's crucial to it, electric motors – so it will be an entire Dyson car, not other components,' Dyson said.
The Dyson car is set to be launched by 2020, and will encompass some driverless technologies as well as an all-electric drivetrain. They're just one of a number of technology companies looking to capitalise on the automotive world's electric revolution, with the likes of Google, Apple, and Uber also developing their own all-new vehicles and self-driving technologies.