Ford wants to turn your glovebox into a phonebox.
It's 2017 – pretty much every car has a heater and many even have heated steering wheels. Is there anyone out there who actually puts gloves in their 'glovebox'? Or let's ask another question – how many drivers are using their phone behind the wheel? We can answer that – it's lots, but it should be none.
Over half of drivers admit to using their phones while driving, despite a clampdown on phone use earlier this year, and 37 percent still have their phone on view. Shockingly, recently released data from the Department for Transport has revealed that since 2012, there has been a 79 percent rise in mobile phone-related collisions on UK roads, with fatalities increasing by 88 percent.
That's why Ford and road safety charity Brake have teamed up for a campaign re-branding the glovebox to the 'phonebox'.
'There is so much evidence around the dangers of mobile phone use and yet new penalties still aren’t tough enough,' said Brake ambassador and campaign spokesperson, Imogen Cauthery, who was just nine years old when she suffered devastating injuries from a car collision caused by the driver using a mobile phone.
'I want so much more from my life that I cannot have because of my injuries. I have two lives – my first one from 1987-1996 and my second one from 1996 onwards. I want my first life back, but that can never happen because someone couldn’t wait to make a phone call.'
The campaign will form part of the annual Ford Driving Skills for Life event from 17-19 November at London's Excel centre. People can collect a #MyNewPhoneBox sticker at the event to show their support for the campaign and learn about the dangers of mobile phone distraction.
Plus, newly licensed drivers can also develop safe driving skills beyond those taught in standard driver education programmes. The free scheme includes hazard recognition, vehicle handling and avoidance of a wide-range of additional distractions, the effects of which will be hammered through simulated impairment activities in Ford's drink- and drug-driving suits.