Free insurance and scrappage deals make the new Polo an attractive option.

With successive sales figures each month reporting that new car sales are significantly down in the UK, it seems that manufacturers are having to start thinking of inventive ways in which they can tempt British drivers to get behind the wheel of the latest new metal.

Volkswagen is the latest car maker to jump on the special deals bandwagon, and is aiming to attract buyers for its new Polo with a pair of tasty offers. The German manufacturer is offering free comprehensive insurance to buyers aged between 18 and 80 (although you have to be 25 for the perky GTI model) – provided that the car is ordered between 3 October 2017 and 2 January 2018 and registered by 31 March 2018.

On top of that, potential buyers of the new-for-2017 hatchback can get a bonus £500 from the German company towards their deposit if they buy a new Polo with a Volkswagen Financial Services solutions personal contract plan (at 5.9 percent APR representative).

2018 Volkswagen Polo

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If you're trading a car in when purchasing your new Polo, then it appears you're in even more luck. The latest Polo has just been added to VW's scrappage scheme too.

Owners of any diesel vehicle – provided they have owned it for at least six months – that complies with pre-Euro 5 emissions legislation, and registered before 2010, now qualify for a Volkswagen Scrappage Upgrade. They can trade-in their car to benefit from incentives ranging from £1,800 to £6,000. Now the new Polo is included in the scheme if the new car is ordered by 31 December 2017.

The new Polo is the first generation of the model to be made available exclusively as a five-door model since the car was introduced in the 1970s. Prices start at £13,855 on the road.

Gallery: 2018 Volkswagen Polo