Order books have opened for DS Automobiles' new DS 7 Crossback, the upmarket French brand's first crack at the ever-competitive SUV market. The DS 7 Crossback has already been available since April in just the highly-specced La Première Limited Edition model, but now the wider range has just been made available.
Prices start at around £28,000 – but the cost of a new DS 7 Crossback could stretch to over £50,000 depending on trim level, options and powertrain. Four trim levels are available – Elegance, Performance Line, Prestige and Ultra Prestige, with three engines available at launch, including the BlueHDi 130, BlueHDi 180 and PureTech 225. From 2019, a plug-in hybrid option will also be made available – this will be the model with the pricey 50 grand label.
At the other end of the spectrum is the £28,050 DS 7 Elegance, powered by the BluHDi 130 engine and equipped with a manual transmission. Despite being the lowest rung of the ladder, it comes with 18-inch alloy wheels, Lane Departure Warning, Rear Parking Sensors, Cornering LED fog lamps, Driver Attention warning, cloth trim and gloss black mirrors,.
For £34,435 you can get the Prestige model, which adds 19-inch alloys, Crystal Controls, Modularity Pack, LED ambient lighting, front parking sensors, reversing camera, wireless phone charging, Nappa leather dash and door panels, electric ventilated front seats and advanced safety pack, while keeping the same engine.
The range-topping (for now) Ultra Prestige only comes with the BlueHDi 180 or PureTech 225 units – both sporting automatic transmissions – and starts at £43,185. Wheelwise, there are 20-inch alloys are standard, as is a panoramic roof, the DS Urban Pack, Easy Access Pack, DS Connect Pilot, Focal Electra Sound, Nappa leather seats and pearl stitching.
The DS 7 Crossback is the first of a planned roll-out of new models that will be implemented in the coming years – including six new electric cars from the premium French car maker.