You can now order your new Shogun from the comfort of your own sofa.
Mitsubishi has joined Peugeot and Hyundai in becoming one of the first car manufacturers to offer purely online vehicle sales.
Developed in conjunction with Rockar – the organisation behind Hyundai’s stores in Westfield Stratford and the Bluewater shopping centre to the east of London – Mitsubishi’s Buy Online service allows customers to go through every stage of the buying process.
The system first invites customers to set their budget and finance options, before presenting them with a range of cars they can afford and allowing them to configure a vehicle to their taste. Finally, the online service uses data from vehicle auction firm BCA to offer a part-exchange quote for their old car.
However, Mitsubishi says the customer does not have to complete the transaction online, and can instead visit a dealer for a pre-purchase test drive and to finalise the deal.
Lance Bradley, managing director of Mitsubishi Motors in the UK, said: ‘Mitsubishi Buy Online provides a highly flexible, comprehensive solution that will enhance our retail operation and provide customers with even greater choice and transparency.
‘Consumers are increasingly looking to the internet to complete all kinds of purchases and while the vast majority of car buyers enjoy the experience of a traditional showroom environment, there is a marked growth in those that desire the convenience of an internet transaction when considering their new car.’
Simon Dixon, founder of Rockar, added: ‘Working in collaboration with Mitsubishi Motors in the UK, we have created a next generation omni-channel car buying experience that is quite different to what has been done before. In an industry first, Mitsubishi Buy Online builds on the strength of the existing retailer network to deliver an on-demand, flexible experience for customers.’