Bagless vacuum pioneer is staking its reputation on electrifying the car-buying public.
Vacuum cleaner and fancy hand dryer manufacturer Dyson has announced that it is working on a new electric car that it plans to launch in 2020.
Company boss Sir James Dyson wouldn’t share any details of the new car, but did say that his firm was committing £1bn to developing the car and a further £1bn to developing the batteries, which will be solid state numbers.
‘Competition for new technology in the automotive industry is fierce and we must do everything we can to keep the specifics of our vehicle confidential,’ he told company staff in an email which was promptly loaded to the company’s Twitter account.
Over 400 staff are said to be working on the project at the organisation’s headquarters in Wiltshire, which Dyson says will integrate technologies from other products into one project, including bagless floor cleaning, taps that dispense soap and bladeless air fans. Actually we made that up, it’s more likely to be new battery technology, ultra-efficient electric motors and slightly incongruous giant yellow plastic body parts.