Ford is making things simpler for the 85 percent mix of company car drivers who choose a new Mondeo. The 2018 model range will consist of fewer trims, all with more equipment, while prices have been cut – by up to £3,000 in some cases.
The line-up will now comprise Zetec Edition, ST-Line, ST-Line Edition, Titanium Edition and Vignale. Every single version now comes with 8.0-inch touchscreen sat nav, front and rear parking sensors plus autonomous emergency braking; prices for the revised range start from £19,445.
That’s around £2,500 less than before, a price cut the ST-Line models also benefit from; Titanium Edition is £2,000 cheaper and the fancy Vignale is down by a healthy £3,000. Ford’s done this to make the Mondeo as cost-effective as possible for company car drivers, who are taxed on the car's official ‘on-the-road’ price.
For the driver of a 2.0-litre TDCi 150 ST-Line Edition, this equates to a benefit-in-kind saving of £720 over three years (provided they can wait until November, when first deliveries of the 2018 range begin).
The ST-Line appears to be the trim grade Ford expects most company car drivers will pick: the firm points out it costs “just £3,500 above the entry level Zetec Edition at £22,945,” for which drivers get sportier body styling, lowered sports suspension, Ford Power starter button and a dark rooflining. Take the ST-Line Edition and Ford adds 19-inch alloys plus rear privacy glass.
Owen Gregory, Ford of Britain fleet director, said: “We know Mondeo customers want their cars to stand out. This has propelled Mondeo drivers from core series to distinctly sporty and luxury-looking models. Making this easier and more affordable takes Mondeo into 2018 in style.”
This slightly jargon-filled statement translates into a higher proportion of Mondeo drivers now choosing posher variants: Vignale sales now comprise almost 15 percent of the mix, for example. By simplifying things, Ford's hoping to encourage yet more fleet drivers to trade up – something those chunky price cuts will help no end, we're sure...