Ford, Britain's best-selling car brand, has launched a scrappage scheme for cars built up to 31 December 2009 – offering owners a £2000 discount on top of any other promotions also running at Ford dealers. Available on both Ford cars and vans, the firm claims it could save owners up to £7000.
Described as a genuine air quality improvement initiative, the Ford scrappage scheme guarantees to scrap all older cars, which it estimates will save 15 million tonnes of CO2 annually – "and drastically reduce other pollutants" such as NOx emissions.
"Ford shares society's concerns over air quality," said the firm's chairman and MD Andy Barratt. "Removing generations of the most polluting vehicles will have the most immediate positive effect on air quality, and this Ford scrappage scheme aims to do just that."
Barratt also underlined Ford's vow to genuinely scrap the cars. "We don't believe incentivising sales of new cars goes far enough and we will ensure that all trade-in vehicles are scrapped. Acting together, we can take hundreds of thousands of the dirtiest cars off our roads and out of our cities."
SMMT data reveals there are around 19.3 million eligible Euro 1-4 cars on British roads. Removing them all would save CO2 equivalent to the annual output of three coal-fired power stations.