Rolls CEO isn't impressed with the Bentley Bentayga's engineering.

North Korea versus the United States might be capturing the imagination at the moment, but some serious shots have been fired in the giant luxury SUV face-off at Bentley and Rolls-Royce. 

Speaking to journalists about the new Rolls-Royce Cullinan, the luxury car maker’s CEO, Torsten Müller-Ötvös, has criticised the Bentley Bentayga as a ‘camouflaged Q7’, referring to parent company Volkswagen’s strategy of sharing platforms across its brands. 

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Müller-Ötvös says that the new Rolls SUV will share a bespoke company platform with the new Phantom, unveiled last week, and that's it. 

‘We are not using mass-manufactured body shells,’ he explained. ‘It undermines exclusivity massively. You don't want a camouflaged Q7 in that segment, you want to have a true Rolls-Royce.’

The Cullinan is due to be delivered to customers in early 2019, with the car to be officially unveiled  in the middle of 2018.

More Cullinan:

Have you seen the new Rolls-Royce Wraith Black Badge? Check out our video review: When Rolls Met Royce. Check out too our look at the new eight-generation Phantom.

Gallery: Rolls-Royce Cullinan Spy Photos