Jaguar has launched its new E-Pace small SUV in dramatic fashion – with the world's longest barrel roll. The stunt, performed at London's Excel, has earned stunt driver Terry Grant another Guinness World Record, after performing the 15.3 metre long jump.

The barrel roll was made famous by James Bond and involves a 270-degree mid-air corkscrew. It needed a 160-metre run-up in order to gain enough speed, plus enough height to let the E-Pace fully turn over in air before landing again on all four wheels. Only a few venues in Britain are big enough to accommodate the stunt: Excel is the biggest and most prestigious, so was chosen. 

"As far as I am aware no production car has ever cleanly completed a bona-fide barrel roll," said Grant, "and therefore it has always been an ambition of mine to perform one ever since I was a boy." It wasn't the work of a moment though: it took Jaguar engineers months to plan the stunt, including modelling the ramps using CAD software. 

The trajectory and even the precise speed of the E-Pace run-up was calculated – and to highlight what a feat it was, Jaguar revealed Grant experienced G-forces of 5.5g during the performance. 

Pravin Patel was Guinness World Records adjudicator for the performance. "This amazing feat really was a sight to behold. While I've seen the barrel roll stunt in film, witnessing this incredible feat in real life was something pretty special. Congratulations to Terry and Jaguar for setting another epic Guinness World Records title."

As Patel says, this isn't the first time Jaguar has set a record during the launch of a car. When it revealed the F-Pace in 2015, the firm performed a record loop-the loop. The driver? Once again, Terry Grant...

Source: Jaguar

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Gallery: Jaguar E-Pace Barrel Roll