With only 100 available, it really is a limited edition.
It was only launched three months ago but already Toyota is rolling out special edition variants of the C-HR crossover. The first is the cannily-named Limited Edition, an edition limited to 100 units, each costing £29,995.
Only offered in 1.8-litre hybrid guise, the Limited Edition has Metal Stream paint with contrasting black roof, spoiler and door mirrors. The 18-inch alloys are also black – a rather snazzy-sounding matt finish at that. Chrome side sills add a bit of highlight relief to all this black. There's a limited edition badge as well.
Inside, there’s more black, from the leather seats, plus a standard eight-channel, nine-speaker JBL premium sound system (we’ve had a demo of it: we can confirm it sounds excellent). It also gets standard sat nav built into the Toyota Touch 2 infotainment system, another limited edition dash badge, plus the features offered on the C-HR Dynamic variant it’s based upon: LED headlights, all-round parking sensors, keyless start and a fancy anodised blue trim that runs the full length of the dash. There's ambient lighting too.
That’s how Toyota justifies the £30k list price, and points out that you might save a fortune by running it, should you get near to the 72.4mpg claimed economy. CO2 emissions of 87g/km are tax-conscious too. A five-star Euro NCAP rating could be a lifesaver (autonomous emergency braking and the Toyota Safety Sense system are standard) and the petrol-electric powertrain of course steers clear of any looming anti-diesel legislation.
Like the sound of it? Take £29,995 to your local Toyota dealer now. But if Toyota really is putting the limited into Limited Edition, best be quick, now.