Ellie Goulding is the latest celeb to jump on the JLR wagon, helping out Land Rover as it launches it new Range Rover Velar SUV at this week's New York Auto Show. Priced in the UK from £44,830, the new Velar slots between the Evoque and Sport and is set to rival the likes of the Porsche Macan and Jaguar's own F-Pace SUV.

The 30-year-old pop star performed live at Hearst Plaza, Lincoln Center in New York and the show was broadcast online for the whole world to see. She was one of the first to get behind the wheel of the Velar during the model’s US launch party organised in Manhattan, considered by Land Rover as being the “Metropolitan home of Range Rover.” Apparently.

2018 Range Rover Velar U.S. debut with Ellie Goulding
2018 Range Rover Velar U.S. debut with Ellie Goulding

Tomorrow, the singer will attend an auction 2018 Velar will be sold off for charity. All proceeds from the sale will be directed to the East Side House Settlement, which is a non-profit organisation responsible for providing education and social services in the Bronx and north Manhattan areas. Land Rover points out the winning bidder will be among the first customers to take delivery of the plush SUV.

Read more about the Range Rover Velar:

Originally introduced at the Geneva Motor Show last month, UK buyers of the 2018 Range Rover Velar will get a choice of six engines: ranging from an entry-level 2.0-litre Ingenium diesel producing 180hp to a hot 380hp supercharged 3.0-litre V6 petrol engine. A 300hp petrol will follow later in the year.

For its first year on sale, Land Rover will offer a fully-loaded £85,450 First Edition with more kit than the standard top-spec HSE. Most buyers are expected to spend around £60,000 on the desirable SUV.

Source: Land Rover

Gallery: 2018 Range Rover Velar U.S. debut with Ellie Goulding

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  • Arrival of first Range Rover Velar in US announced by live performance from British pop superstar Ellie Goulding
  • Ellie drives the fourth member of the Range Rover family ahead of its role in major fundraiser
  • VELAR® fills the space between the Range Rover Evoque and Range Rover Sport
  • Available to order from US Land Rover retailers starting April 12 with a starting price of $49,900 (1) and available for US deliveries in late summer
  • Range Rover Velar auction at East Side House Settlement gala for New York education charity

(NEW YORK, NY) - April 11, 2017- The all-new Range Rover Velar made a spectacular U.S. debut with an exclusive live performance from Ellie Goulding at Hearst Plaza, Lincoln Center, which was broadcasted live online to a global audience. The chart-topping singer’s New York show precedes a charity auction of the hotly anticipated new mid-size SUV at the East Side House Settlement Annual Gala later this week.

Goulding brought a touch of British glamor to the Range Rover Velar US launch party when she arrived in Manhattan – the Metropolitan home of Range Rover – to be one of the first people to drive the new Range Rover Velar.

Ellie said, “I have always been a big Range Rover fan and it was a pleasure to be a part of its launch here in the US. Even more rewarding to be supporting a local charity that improves over 10,000 lives every year in one of my favorite cities.”

A Range Rover Velar will be auctioned at the East Side House Settlement charity gala, at the Jacob Javits Center on Thursday 13 April, in advance of the 2017 New York International Auto Show. The winning bidder will be among the first customers in the world to take delivery of the highly coveted new vehicle. The New York-Metropolitan area remains the world’s biggest Range Rover market.

Proceeds from the gala will benefit the East Side House Settlement, a non-profit organization providing education and social services in the Bronx and north Manhattan. The 2017 gala will mark the second occasion that Jaguar Land Rover North America, LLC has served as sole sponsor of the event, which last year saw a First Edition Jaguar F-PACE sell at auction for $101,000 and raised a grand total of nearly $500,000 in support of East Side House Settlement.

Designed to fill the white space between the Range Rover Evoque and the Range Rover Sport, Range Rover Velar brings unprecedented glamour, modernity and elegance to the Range Rover family. A vehicle that has emotionally charged DNA and unquestionable pedigree, it's the first of its kind.

Gerry McGovern, Land Rover Chief Design Officer said, “Velar is now the compelling, stand-out design in its class, showcasing perfectly optimized volume, powerful, taut surfaces and a stunning silhouette.”

Velar continues the Range Rover brand history of innovation, incorporating advanced technologies, compelling design and absolute attention to detail.

Range Rover Velar launches with a suite of consumer technologies, working together to create a built-in technology butler. At its heart is an all-new, cutting-edge infotainment system called InControl Touch Pro Duo™ (2), featuring two 10-inch screens, making the in-car technology experience clearer, quicker and more enjoyable – enhancing every journey.

Created as a clean sheet design using Jaguar Land Rover’s Lightweight Aluminum Architecture, the Velar represents the next chapter of the Range Rover success story. Three engine options will be available at launch including a 247hp 2.0-liter Ingenium gasoline, a 180hp 2.0-liter diesel and a potent 380hp supercharged V6 gasoline engine.


  1. All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details
  2. Driving while distracted can result in loss of vehicle control. Do not operate, adjust or view the navigation or multimedia systems under conditions that will affect your safety or the safety of others. Only use mobile phones and other devices, even with voice commands, when it is safe to do so.