It won't be hard to find Nissan at the New York Auto Show next week.
Nissan is keen to maximise its Star Wars partnership. Already we’ve seen a life-size TIE fighter and a U.S.-market Rogue crossover (called the X-Trail over here) dressed up like an X-Wing fighter. Recently the manufacturer also released a VR video for fans to experience, complete with special effects from the same people who make the Star Wars films look so good. It would seem a natural progression for Nissan to take it up a notch, so at next week’s New York Motor Show there will naturally be a gigantic Death Star floating over the manufacturer’s booth.
"After hosting an extremely successful 'Rogue One: A Star Wars Story' consumer experience at previous auto shows, we felt it absolutely necessary to host an encore experience in New York," said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc., in a press release. "In response to our alliance with Lucasflim, we've seen a drastic increase in awareness and sales of the 2017 Nissan Rogue. The excitement displayed by consumers visiting these Star Wars-inspired experiences motivates us and drives the Nissan brand forward."
To that end, Tucker isn’t exaggerating in the least. Compared with the same time period from last year, Rogue sales are up 50 percent in 2017, spurred by a limited edition Rogue that includes Star Wars-branded themes and logos. Nissan is the first carmaker to have such a partnership with the movie franchise, all because the manufacturer decided to call its new-for-2007 small crossover Rogue.
The Death Star isn’t the only Star Wars item set to appear on Nissan’s display at the upcoming motor show. The one-off X-Wing Rogue will be there, along with a custom-painted Rogue based off the flight suits of rebel X-wing pilots. Attendees can also have a proper virtual reality experience with the recently-released short film, and a special “Digital Mirror Experience” will let attendees see how they look as Stormtroopers or Rogue-inspired robots. To wrap it all up, the automaker plans to have actual Stormtroopers on hand for the closing weekend.
It should be quite the experience; we’ll be sure to check it out during our visit to the show. The New York International Auto Show begins April 14.
Gallery: Nissan Rogue New York Auto Show
Nissan brings Star Wars excitement to the 2017 New York International Auto Show
- Nissan joins forces with Lucasfilm Ltd. to bring a unique consumer engagement experience to the 2017 New York International Auto Show from April 14-23
- Highlights include massive Death Star inflatable hovering over the vehicles, 360 virtual reality experience debut, Star Wars character-themed digital mirror experience and final-weekend appearances by stormtroopers
- The 2017 Nissan Rogue: Rogue One Star Wars Limited Edition model – the first production vehicle ever to include Star Wars-branded elements – and two Star Wars-inspired custom vehicles will also be on display
NEW YORK – As a continuation of an extensive collaboration with Lucasfilm Ltd. in support of "Rogue One: A Star Wars Story," Nissan is bringing an immersive "Rogue One: A Star Wars Story"-inspired experience to consumers visiting the Nissan booth at the 2017 New York International Auto Show. The activation launches in Gotham City following the Blu-ray™ and Digital HD release of "Rogue One: A Star Wars Story" on April 4.
"After hosting an extremely successful 'Rogue One: A Star Wars Story' consumer experience at previous auto shows, we felt it absolutely necessary to host an encore experience in New York," said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. "In response to our alliance with Lucasflim, we've seen a drastic increase in awareness and sales of the 2017 Nissan Rogue. The excitement displayed by consumers visiting these Star Wars-inspired experiences motivates us and drives the Nissan brand forward."
The Nissan Rogue: Rogue One Star Wars Limited Edition is the first-ever full-size production vehicle to include Star Wars-branded elements and will be central to Nissan's New York Auto Show display. Additionally, two custom vehicles: an X-wing-inspired 2017 Nissan Rogue – complete with thrusters, blasters, side mirror Rebel logo projectors and an astromech droid; and an X-wing pilot suit-inspired 2017 Nissan Rogue – wrapped in special orange and white graphics and logos – while not for sale, will be on display. Finally, a massive, inflatable Death Star will hover over the booth, ensuring easy navigation of the convention center so visitors don't miss out on any of the action.
Appearing for the first time at an auto show, the new immersive 360 VR experience titled, ‘Battle Test: A Nissan 360-Degree Virtual Reality Experience,' will be available at the Nissan stand. The experience places fans in the center of a simulated battlefield from ‘Rogue One: A Star Wars Story,' where they'll be able to experience the optional suite of Nissan Intelligent Safety Shield® Technologies in an immersive environment. Users will experience advanced safety features such as Forward Emergency Braking with Pedestrian Detection* and driving aids such as Blind Spot Warning** and Around View® Monitor with Moving Object Detection***, all within the ultra-realistic experience.
In the Nissan booth, show-goers will have access to a Digital Mirror Experience, which allows up to two people at a time to stand in front of large LED screens and be transformed into stormtroopers or Nissan Rogue-inspired robots. At the end of the interaction, they will receive their photo to save and share as desired.
Leaving the world of virtual reality to actual reality, Star Wars Stormtrooper characters will make a special appearance in the Nissan booth during public hours on April 22 and 23. The exclusive limited-edition Death Trooper helmet replica – only available with the purchase of the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition – will also be onsite.
The Nissan display will be located at the main entrance to level three of the Jacob K. Javits Convention Center. The New York International Auto Show runs Friday, April 14 through Sunday, April 23.