The Apple emblem may never appear in a car's grille, but firm's tech might still have an automotive future.
Apple may no longer be working on developing its own car, but latest evidence suggests that the tech giant remains serious about engineering automotive technology. Recently uncovered documents indicate that Apple and automotive supplier Robert Bosch might be working together, according to Automotive News.
Neither company is saying what exactly they are developing together. According to Automotive News, the Bosch office where Apple works handles the development of sensors and electronic control units. Certainly, maintaining a relationship with a major player in the auto industry keeps the Silicon Valley firm abreast of the cutting edge tech in the segment.
Apple already has a foot in the automotive industry through its CarPlay smartphone mirroring system. The tech is rapidly becoming a must-have feature for the latest infotainment systems.
News about the Apple car’s future first began cooling during the second half of 2016. In July, the company reportedly pushed back the vehicle’s introduction to 2021, from 2019 previously. The firm allegedly removed dozens of people from the project in September and followed by cutting hundreds more in October.
Apple reportedly decided to shift focus towards developing the sensors and software to make autonomous driving possible, rather than creating an entire vehicle. The tech giant’s execs allegedly gave the remaining team until late 2017 to prove that their self-driving innovations could work.
A lack of steady leadership was reportedly the biggest factor in the demise for the Apple car project. For example, the undertaking went through multiple bosses, and each person had a different vision for moving forward. There were also allegedly issues with finding parts suppliers that were willing to meet Apple’s terms.
Source: Automotive News