Abarth is first to launch Fiat Chrysler’s new approved used tool.
Approved used Abarth cars are now easier to find online thanks to the launch of a new Used Vehicle Locator tool developed by FCA experts and Auto Trader. Dubbed UVL, the new tech promises to make it easier to find good-quality, low-mileage Abarth sold by Abarth dealers.
Created to promote the Fiat Chrysler Automobiles UK ‘FOUND’ approved used scheme – heavy branding duly features in all used Abarth search results – the firm says it’s easier to navigate and supplies even more information on located models. Cars can even be searched for by colour.
“The UK’s automotive marketplace is evolving at an increasing pace, with car buyers becoming more digitally savvy and expectations of their digital journey being set not just by the car sites but by leading fashion, food and holiday websites too,” said Tristan Downs, remarketing manager at FCA UK.
“It is imperative to meet consumers on their terms, and for this reason we are excited to announce these plans for a completely new used vehicle locator.” Abarth will not be the only FCA brand to get it, either: once its robustness is validated in the relatively low-volume specialist brand, Fiat, Alfa Romeo and Jeep will get their own approved used car locator.
For now, check out the used Abarth tool to track down that dealer-approved bargain ex-demo 124 Spider.