Throughout the week, Ferrari is celebrating 70 years of sports car heritage. On March 12, 1947, Founder and CEO Enzo Ferrari fired up the first model to ever bear his name, the 125 S, and took it for a test drive on the streets of Maranello. 

The 125 S was the first sports car to wear the Ferrari badge, and under the hood features a 12-cylinder engine designed by Gioacchino Colombo with the help of engineers Giuseppe Busso and Luigi Bazzi. After taking its first test run on March 12, just two months later, the car made its first track appearance at the Piacenza Circuit on May 11.

Ferrari 70th Anniversary

Honouring its long-standing lineage of sports and supercars, the Italian automaker has released a special video to commemorate the moment (below), and has officially introduced the new LaFerrari Aptera, which will act as the centrepiece for the 70th anniversary celebrations. The LaFerrari Aptera convertible comes with the same V12 engine and 120 kilowatt-hour electric motor found on the LaFerrari coupe, bringing the total output to 949 horsepower.

Throughout the rest of the year, over 60 nations around the world will host events honouring the special occasion. As part of the 'Drive by Emotion' concept, these events will be tailored to treat clients and enthusiasts of the brand to a number of unique experiences. The LaFerrari Aptera will make its appearance at each event, a symbol of the 70th anniversary.

The anniversary celebrations will take place in Maranello, Italy the weekend of September 9 and 10, 2017, and will be accented by a number of other initiatives that pay homage to the brand’s history, including the first 'Cavalcade Classiche'. A special website,, has been set up to honour the anniversary.

Source: Ferrari

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Gallery: Ferrari 70th Anniversary

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On March 12 1947, Enzo Ferrari fired up the 125 S, the first car to bear his name. That test-drive on the streets of Maranello marked the start of modern Ferrari history. The then-modest factory quickly grew into one of the great internationally-renowned Made in Italy icons. Now, exactly 70 years later, on March 12 2017, Ferrari launches its official celebrations for this milestone anniversary.

To coincide with the official start of the celebrations and to commemorate the events of 70 years ago, Ferrari is also releasing a special video featuring a re-enactment of the first 12-cylinder to sport the Cavallino Rampante on its bonnet, the 125 S, driving through the factory gates on Via Abetone Inferiore and, in doing so, symbolically passing the baton of the Ferrari legacy to the LaFerrari Aperta.

125 S, the first Ferrari

This was the first car to sport the Ferrari badge. Its 12-cylinder engine, vital to powerful performance, was designed by Gioacchino Colombo with Giuseppe Busso and Luigi Bazzi also contributing to the project. On March 12 1947, the 125 S, still an unbodied steel rolling chassis, roared to life for the first time and the great Ferrari adventure began. Two months later, on May 11 1947, the car made its track debut at the Piacenza Circuit. At the wheel of the 125 S (the S referring to its sports car-type bodywork) was Franco Cortese. Enzo Ferrari dubbed this maiden outing as “a promising failure” after the car was forced to pull up with a fuel pump problem whilst leading the race. However, that moment of failure was short-lived as just nine days later on May 20, Franco Cortese drove the 125 S to victory in the Rome Grand Prix, completing the 40 laps of the circuit and the 137 kilometres of the race at an average speed of 88.5 km/h. This was the first of six victories the 125 S delivered in 1947, the most notable of which was the Parma Grand Prix with Tazio Nuvolari doing the driving.

LaFerrari Aperta, 70th anniversary icon

Technological excellence, performance, style, exclusivity. Ferrari’s unique core values are brilliantly represented by the car launched to mark the 70th anniversary of the foundation of the company. The LaFerrari Aperta is the new limited-edition special series model dedicated to our most loyal clients and also the spider version of the acclaimed LaFerrari supercar. 

Maranello’s latest supercar effortlessly combines extraordinary performance with the unique exhilaration of open-top driving. It is equipped with the same hybrid power unit as the coupé: an 800 cv 6,262cc V12 engine (specific power output of 128 cv/l, compression ratio 13.5:1) coupled with a 120 kW electric motor for a total power output of a 963 cv.

A “Driven by Emotion” Anniversary

In the course of 2017, over 60 nations will host events crafted to treat clients and enthusiasts of the marque to a string of unique experiences as part of the “Driven by Emotion” concept, one of the cornerstones on which the Ferrari story was founded and has flourished. “Driven by Emotion” is a tribute to the importance placed by the Cavallino Rampante on emotion throughout the last 70 years: be it in terms of delivering the most riveting and rewarding driving experience possible, Ferrari’s universally lauded and acknowledged styling, or innovation via the astonishing pioneering technological solutions revealed by each new Maranello model. 

Thus, March 12 marks the start of the anniversary events with Australasia opening the programme. The LaFerrari Aperta will be present at each stage as the symbol of the 70th anniversary.

The anniversary celebrations culminate in Maranello on the weekend of September 9 and 10, but will also be flanked by other initiatives paying homage to Cavallino Rampante history, not least special exhibitions and the first “Cavalcade Classiche”.

A special website has been created to flank the celebrations as they unfold throughout the year as well as to introduce the pivotal moments and individuals in the company’s history. The site goes online on Sunday, March 12.