The company will deliver no more than five units per month.
Just a year after the official introduction of the Chiron, Bugatti is happy to report it has already received 250 orders for the hypercar. Most of the deals have been signed with no test drives, but this is about to change as the company will hold a global customer test event in the end of March .
Just like it was for the Veyron, the Chiron is bought mostly from European clients with 37 percent sales coming from Europe. It is followed by North America with 30 percent of orders and the Middle East with 26 percent.
“The fact that we have already taken orders for half of the Chiron series even without test drives so far bears witness to the great confidence of our customers in our brand and its strong aura,” Wolfgang Dürheimer, President of Bugatti, commented.
At the 2017 Geneva Motor Show, Bugatti will celebrate the start of customer deliveries for the model. The first three examples are already on a journey to their new owners and another production unit will be exhibited in Switzerland. It will feature a new exposed carbonfibre colour called Bleu Royal.
The car is manufactured for a customer from the German-speaking region, who had spent a day at the company’s factory in France working on his own Chiron before it was finished. The interior of this Chiron is finished in a two-tone, blue leather, matching the exterior color. Speaking of colors, Bugatti is now offering a total of eight carbon hues for the Chiron: Black, Grey, Turquoise, Blue, Green, Brown, Red and the aforementioned Bleu Royal.
Bugatti says production will remain strictly limited to only 500 units. With 250 already sold, you still have a pretty good chance of buying one for at least £1.9 million, but you will have to wait at least three years from now to receive your car. And if you can't wait that much or, more likely, don't have upwards of £1.9 million in your bank account, you can visit our friends at the Amalgam Collection, where a beautiful 1:8 collector's model of the new Chiron is available. This super detailed scale model is based on Bugatti's own CAD data and is inspected by specialists at the Molsheim factory before going on sale.
Bugatti Chiron in Bleu Royal
- Total production to remain strictly limited to 500 vehicles
- Europe in the lead as regards orders
- The first vehicles are delivered to customers at the same time as the Geneva International Motor Show
- Test drives for customers to start at the end of March
- Bugatti exhibits new exposed carbon fibre colour “Bleu Royal” at the Geneva International Motor Show
Geneva / Molsheim, 5 March 2017. One year after the world premiere of the Chiron1 in Geneva, Bugatti draws a positive balance. Half of the total series of 500 vehicles have already found a buyer – even without test drives. At the end of March, the French super sports car brand is inviting itscustomers to a central test drive event. With 37 percent of all sales, Europe is the strongest region, as was the case with the Veyron, followed by North America with 30 percent of orders to date. The Middle East, with 26 percent, is another key traditional market for Bugatti. Within the next few days, the first vehicles are to be delivered to customers. At this year’s Geneva International Motor Show (9 to 19 March 2017), Bugatti is showing a Chiron produced for a customer in the new exposed carbon fibre colour “Bleu Royal”. The luxury brand from Molsheim is a market leader in terms of the variety of colours and the quality of visible carbon.
Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S., drew a positive balance concerning the past 12 months before the start of the motor show. “The Chiron got off to a fantastic start with its tremendous world premiere here in Geneva last year,” he said. “Over the months that followed, we kept our foot on the gas, started series production and are now delivering the first vehicles to our customers.”
“The fact that we have already taken orders for half of the Chiron series even without test drives so far bears witness to the great confidence of our customers in our brand and its strong aura,” Dürheimer added.
At this year’s Geneva International Motor Show, Bugatti is exhibiting a Chiron produced for a customer from the German-speaking region. The customer even spent one day in the Atelier in Molsheim working on his car.
The entire exterior features the new exposed carbon fibre colour “Bleu Royal“. Customers can now choose between a total of eight carbon colours for their Chiron: Black, Grey, Turquoise, Blue, Green, Brown, Red and now also Bleu Royal. For the interior of the Chiron on show in Geneva, the customer opted for a duotone variant. Leather in two different tones of blue, “Deep Blue” and “French Racing Blue”, was used.
Bugatti has booth no. 1159 in Hall 1.