Does it preview the next-gen 1?

The video game-themed ad above clearly reveals the type of customers BMW is trying to attract with its first-ever 1 Series Saloon: the young crowd. Built in China, for China, the small saloon was actually developed at home in Munich, Germany and can now be ordered by anyone willing to fork out at least 204,800 yuan (about £24,000) for the 118i Fashion serving as the entry-level model.

Significantly, this is the first front-wheel drive 1 Series, based on the new UKL platform that BMW has already said will underpin future 1ers. Although this is a China-only model, could it preview the future 1 Series hatchback coming to Europe? Take a close look at the gallery below for possible previews of BMW's future new Audi A3 rival...

As for mechanical specs, the front-wheel-drive 118i saloon is powered by a familiar three-cylinder turbocharged 1.5-litre engine developing 136 hp and 162 lb-ft. Equipped with the six-speed Steptronic gearbox, the car will run to 62 mph in 9.4 seconds and top out at 132 mph.

For those in need of more Bavarian power, the midrange 120i has a larger turbocharged four-cylinder, 2.0-litre with 192 hp and 207 lb-ft. The extra oomph will lower the sprint time to 7.5 seconds and increase maximum speed to 146 mph when fitted with the eight-speed auto.

2017 BMW 1 Series Sedan for China
2017 BMW 1 Series Sedan for China

The beefiest of them all is the 125i, with 231 hp and 258 lb-ft coming from a 2.0-litre turbo. It will hit 62 mph from a standstill in 6.8 seconds and max out at 155 mph also when equipped with the eight-speed automatic ‘box.

If you’re wondering about the car’s size, BMW says the 1 Series Sedan is 4,456 mm long, 1,803 mm wide, and 1,446 mm tall, with a generous wheelbase stretching at 2,670 mm to better cater the Chinese market where rear legroom continues to be all the rage.

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Buyers willing to pay more to spice up their 1 Series Sedan can go for the optional Sport Line and Luxury Line models adding a variety of upgrades and tweaks both inside and out. Depending on version, BMW’s newest sedan rides on 16-, 17-, or 18-inch alloy wheels and can be optionally fitted with a variety of driver and assistance systems.

You can read more about the 1 Series Sedan in the press release, below.

Source: BMW

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