Dacia grows its Logan MCV family with the introduction of a new rugged ‘lifestyle’ Stepway model
Renault’s self proclaimed value for money brand Dacia has announced a new addition to its Logan MCV family. The ‘Stepway’ branded variant follows in the footsteps of the car maker’s smaller Sandero, offering a rugged exterior look.
Revealed ahead of the forthcoming Geneva Motor Show in March, the new Logan MCV Stepway also boasts extra cabin storage, upgraded equipment and cosmetic design tweaks. Key to the Stepway sub-brand’s appeal is the added rugged ‘lifestyle’ angle which, in the case of the Logan, means an extra 50mm of ground clearance, a chrome skid plate and rugged-looking bumpers.
The new Logan MCV Stepway will be available in premium-level Laureate trim only, featuring MediaNav Evolution, rear parking sensors, air conditioning, DAB radio and Hill Start Assist. Leather upholstery, a reverse parking camera and seat height adjustment package will be extra cost options.
Power will come from a choice of two 90hp engines: one petrol and one diesel, both mated to a five-speed manual gearbox. CO2 emissions are rated at 115g/km and 100g/km respectively. At launch the car will also be offered in two colours, the brand’s iconic Azurite Blue and Mink, plus new 16-inch Stepway Dark Metal Flexwheel wheels.
Boasting a five-seat cabin and a 573-litre boot capacity, the Stepway variant completes the lifestyle transformation with a host of design and functional additions, such as LED daytime running lights, Audi allroad-inspired exterior wheel arch protectors, improved cabin switchgear and higher-grade cabin materials.
Dacia hasn’t revealed exact pricing yet, but if the current gap between the regular Sandero and its Stepway sibling can be used as a guide then you can expect a premium of around £1,000 for the rugged Logan MCV Stepway over its less adventurous-looking stablemate.
The company’s new model offensive, which also includes a special edition Duster and Sandero Stepway is part of its continued global growth plan, which has seen the Renault brand increase market share in Europe and set new sales records.
Dacia Logan MCV Stepway
addition of a fifth member to the Dacia range – the new Logan MCV Stepway – following the Sandero, Sandero Stepway, Duster and Logan MCV.
The new Logan MCV Stepway sports an undeniably muscular build, with an assertive personality that draws inspiration from the world of crossover styling, offering first class practicality and vast load space at an extremely competitive price.
The generously proportioned new Logan MCV Stepway carries over all the key qualities of the Logan MCV:
- Impressive interior space, with five proper seats
- A 573-litre boot – amongst the largest in any segment of the automotive market
On the design front, the new Logan MCV Stepway has a distinctly modern edge, including a new lighting signature, new interior updates, additional storage space and upgraded equipment specifications.
With its rugged good looks, eye-catching features and generous specification, the new Logan MCV Stepway is clearly a member of the Stepway family.
For easier ingress, its ground clearance has been increased to 174mm – 50mm more than that of the Logan MCV, while its high-up driving position ensures outstanding visibility.
At the front, the new Logan MCV Stepway sports a two-tone bumper as well as a satin-effect chrome skid plate, plus the fitment of fog lights. The model similarly incorporates Dacia’s new lighting signature unveiled at last year’s Paris Motor Show and which imbues it with a dynamic and thoroughly contemporary appearance, with headlights that now incorporate LED Daytime Running Lights (DRL) in the form of four stacked rectangles. This modern design results in a visibly wider look for the front end of the new Logan MCV Stepway.
The front bumper has been modified to exude an elegant yet athletic stance. Like the other models in the Stepway line-up, the new Logan MCV Stepway’s grille mirrors the black elements of the two-tone bumper, with the chrome rectangles rounding off its distinctive style in much the same manner as the Duster.
Meanwhile, seen from the side, the wheel arches and sills are accentuated by an exclusive trim that emphasises the model’s bold, powerful feel. The new Logan MCV Stepway also comes with Dark Metal door mirror housings and Stepway decals on the front doors, along with Dark Metal longitudinal roof bars which further emphasise the model’s estate car lines.
At the rear, the tail lights are picked out in black, while the new Logan MCV Stepway’s two-tone bumper and satin-effect chrome skid plate are characteristic cues of Dacia’s Stepway range.
The new Logan MCV Stepway comes in a choice of two colours at launch – namely the brand’s iconic Azurite Blue and Mink – combined with new, 16-inch Stepway Dark Metal Flexwheel wheels. This smart, economical and attractive system comprises a slotted wheel trim design that fits over a similarly slotted rim.
A modern interior with more features than ever before
Inside the cabin, the new Logan MCV Stepway enjoys a new, more status-enhancing ambience first introduced several months ago in the new Sandero. This can be seen in the satin-effect chrome door releases, while the centre console fascia and air vents are trimmed by similarly-coloured surrounds.
The new Logan MCV Stepway comes with Dacia’s new four-spoke steering wheel – complete with horn push in the centre – in the brand’s Soft Feel finish, making it highly durable, easy on the eye and pleasant to the touch. The steering wheel mounted-controls are now better integrated, resulting in a more user-friendly and comfortable driving experience. In the middle of the wheel, beneath the Dacia logo, the word ‘Stepway’ is picked out in blue.
The upholstery fabric selected for the new Logan MCV Stepway first appeared inside the new Sandero Stepway. These seats feature a 3D weave for a greater sensation of depth, enhanced by top-stitching. The overall effect is an even more dynamic design.
More extensively equipped for enhanced comfort
The new Logan MCV Stepway will be available in Laureate trim only, featuring MediaNav Evolution, rear parking sensors, air conditioning, DAB radio and Hill Start Assist (HSA). Leather upholstery, reverse parking camera and height adjustment package are also available.
The vehicle’s interior features have been conceived to take the strain out of everyday motoring. The door-mounted front and rear electric window switches fall more easily to hand than before. For enhanced comfort, drivers now benefit from a one-touch function and a retractable centre armrest incorporated into the seat. Last but not least, the model is fitted with one-touch direction indicators and a lit glove box.
In addition to the many stowage areas located conveniently throughout the cabin, rear passengers are pampered by a ceiling light and a 12V power supply to connect and charge portable devices.
The new Logan MCV Stepway will be available with a choice of engine and transmission options:
- Petrol: TCe 90 with Stop & Start (S&S) mated to a five-speed manual gearbox (combined cycle fuel consumption: 5.1 litres/100km / CO2 emissions: 115g/km).
- Diesel: dCi 90 S&S coupled to a five-speed manual gearbox (combined cycle fuel consumption: 3.9 litres/100km / CO2 emissions: 100g/km).
Dacia continues to break its own sales records
In 2016, in the 44 markets in which Dacia models are sold, the brand achieved sales of some 584,219 units, representing a year-on-year gain of six percent. This positive trend can be seen across all of the regions in which Dacia is active, with no fewer than 28 countries establishing either new market share or new sales records.
The brand’s share of the passenger car and LCV market expanded by 0.1 percentage points to 2.4 percent in Europe, by 0.2 percentage points to 7.9 percent in Eurasia and by 1.1 percentage points to 19.4 percent in the Maghreb region.
- In Europe, Dacia’s sales totalled 415,010 units – a new record and an increase of 10.8 per cent. The Sandero was ranked fourth in the B segment for retail customers, with the Duster second in the C segment for retail customers and the best-selling SUV in the same segment.
- In France, Dacia reported a 12.1 per cent rise in overall sales to 112,111 vehicles, setting a new record as more than 110,529 passenger cars were sold to retail customers. Sales of the Sandero climbed by 24.2 per cent to make it the number two model amongst retail customers in France, with Dacia the fourth-highest selling retail customer brand.
- In its other European markets, Dacia saw its sales increase by 10.4 per cent to 302,899 units. In Italy, the brand posted record sales of 52,272 units – a gain of 11.6 per cent. The brand was similarly successful in the UK, achieving sales of 26,562 (up 1.1 per cent) in a stable, business customer-oriented market. A new record was also established in Poland, as sales rose an impressive 29.3 per cent to 19,275 units.
- In Switzerland, too, the brand enjoyed excellent growth, gaining 0.7 percentage points of market share to attain a new high of 2.2 per cent. This represented Dacia’s best year to-date in the country as it increased its sales by 39.9 per cent to 7,824 units.
- In those Eurasian markets where it has a presence, Dacia has gained 0.2 percentage points to earn a market share of 7.9 per cent, with sales up by 5.8 per cent to a total of 90,926 units. The brand remains the market leader in both Romania and Bulgaria. In the former, Dacia sold 38,861 vehicles in 2016 to claim a 29.6 per cent share of the market. In Turkey, meanwhile, the brand broke new records in terms of both vehicle sales (47,529 units, up 6.3 per cent) and market share (4.8 per cent, up 0.2 percentage points).
- In the Maghreb, Dacia’s market share stands at 19.4 per cent with 66,165 sales in 2016 – an increase of 1.1 per cent. The brand is performing particularly well in Israel, where the first Dacia showroom opened its doors only two years ago and where 4,246 sales – a climb of 65 per cent – provided the brand with a 1.5 per cent share of the market. Dacia continues to lead the way, finally, in terms of vehicle sales in Morocco with a market share of 26.6 per cent, translating into 43,408 vehicle sales in 2016 (up 16.1 per cent).
Over the last 12 years, Dacia has sold more than four million vehicles. Today, the brand stands out as a major player in the automotive market thanks to its clear policy of manufacturing attractive models that provide real value for money for the equipment they pack.
Dacia’s models are built at four different factories on two continents, with plants in Pitesti (Romania), Tangier and Casablanca (Morocco), and Oran (Algeria). The company’s policy is to produce as close as possible to its markets in order to adapt to the different needs of its customers as closely as possible.
In its attractive product range, Dacia is a popular thanks to its active community of followers, with some 3.5 million fans across its various social networks.