Popularity of Land Rover’s workhorse SUV undiminished as bulging order book greets fifth-gen Discovery’s arrival in the UK.

Premium off-roader maker Land Rover’s recent product offensive has seen the Brit-based manufacturer pump out a succession of all-new models in the past few years. Despite having said goodbye to its venerable Defender, the company’s efforts to move its models upmarket appear to be paying off.

The latest new model to hit the showrooms will be its core Discovery model. Now in its fifth iteration, the landmark model boasts streamlined styling and a wealth of new technology that’s a world apart from the original, Range Rover-based car.

And such is the popularity of the new model, the company’s order books have been steadily filling up prior to its launch. Globally the company has secured more than 20,000 advance orders, with 4,000 of those from UK customers.

Commenting on the achievement, Land Rover’s managing director, Jeremy Hicks, said: “We are very proud of the new Discovery, it does everything its predecessor does and more. With increased efficiency, improved versatility and clever technology for the whole family we have seen over 4,000 new and existing UK customers order the new model even before its arrival at the retailer."

2017 Land Rover Discovery

As part of Land Rover’s sales drive it will be focusing on the new car’s raft of high-tech kit, seven-seat layout and wealth of gadgets. However, the car has come a long way from its humble origins.

Launched in 1989 as an affordable alternative to Land Rover’s premium Range Rover model, the Discovery shared much in common mechanically with its bigger brother. Initially only available in three-door guise, a five-door model followed soon after along with a wider choice of engines and trims.

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Famous for utilising existing parts from within the Rover Group, most noticeably Morris Marina door handles, Maestro switchgear and van headlights, the Discovery’s cabin was styled by the world renowned Conran Design Group.

The intervening years have seen the Discovery’s looks and underpinnings evolve considerably, while it’s also become famous for being the star of Land Rover-supported Camel Trophy and G4 Challenge expeditions.

Source: Land Rover

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