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Motorsport.com
The thinking behind Mahindra’s “failed” AI influencer campaign
“We didn’t explain to people what we wanted to do in a clearer way, at least not clear enough because people didn’t understand, so that’s our bad.”
By
Adam Cooper
13 January 2024
Motorsport.com
Mahindra kills off AI influencer after social media backlash
The AI-generated influencer was put in an ambassadorial role
By
Ben Vinel
11 January 2024
Official
Mahindra Vision Thar.e Concept breaks cover, UK launch possible
The radical electric off-roader signals a new design direction for the Mahindra brand.
By
Brian Potter
17 August 2023
13:48
Races and Chases
UK: Urban transport drag race is probably the slowest we've seen so far
This is the most serene drag race ever.
By
Brian Potter
6 June 2022
Motorsport.com
The new players in Mahindra Racing’s Formula E powertrain
Delve into Mahindra Racing’s brand-new partnership with engineering giants ZF in the latest episode of Mahindra Blueprints.
By
Motorsport.com
28 July 2020
Corporate / Financial
Judge rules Mahindra Roxor looks too much like a Jeep
The legal battle continues.
By
Nico Ylanan
29 November 2019
Corporate / Financial
Mahindra claims Chrysler gave permission for Jeep-like Roxor in 2009
FCA thinks the Roxor looks too much like an old Jeep.
By
Chris Bruce
30 August 2018
Corporate / Financial
FCA wants to block Mahindra from selling Jeep lookalike in U.S.
The Roxor definitely looks a whole lot like a Jeep CJ.
By
Chris Bruce
4 August 2018
Green
Mahindra's almost ready to make some money on electric cars
Car makers have been sinking billions into EV tech, with no return.
By
Sam Burnett
5 October 2017
Corporate / Financial
Mahindra Announces Ambitious Electric Targets
Indian manufacturer plans 5,000 electric vehicles a month despite recent UK exit.
By
Sam Burnett
31 May 2017
Corporate / Financial
Mahindra Brexits After Budget EV Sales Flop
Less than a year after the launch of the e2o.
By
Angel Sergeev
8 May 2017
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