2018 Lamborghini Urus first drive: Raging bull meets SUV

Lamborghini is a small and much-loved Italian supercar brand with ambitions to expand beyond its limited 3500 annual units. The Urus, whose name comes from the ancestral word for modern cattle, is the model designed to capture the car-buying zeitgeist and help make this a reality. It may not be the company’s first performance SUV - that honour goes to the LM002 from 1986, a military project that failed to attract military interest - but it is easily the most accomplished.

2018 Lamborghini Urus
2018 Lamborghini Urus

First impressions

A spacious, practical four or five-seat SUV that has a Lamborghini badge on the bonnet. You weren’t expecting that, were you? Don’t worry, for the Urus still packs plenty of pointy Lambo presence and physicality to easily summon three-figure Instagram ‘likes’ as well as encourage anybody to move into the slow lane should one loom large in their mirror.

The cabin is festooned with a familiar mix of frameless doors, hexagon graphics, carbon, Alcantara and leather but there’s now four cupholders, Isofix points for mounting child car seats and a boot big enough to carry two sets of golf clubs. Strange times…

2018 Lamborghini Urus

The centre console is dominated by two high definition touchscreens that offer haptic feedback and control everything from the digital radio and navigation to the climate control. Car fans may have spotted they’re both on a free transfer loan from the flagship Audi A8 saloon - remember Lamborghini belongs to the Volkswagen Group - as is some other core switchgear, but the interior rema...