All the latest information on new reveals and exciting launches from the 2018 Geneva motor show.

What's there | Visiting | Latest Geneva news | 

What is it?

The Geneva motor show takes place every year in March on the cripplingly expensive shores of Lac Léman. There's a real 'happy new year' vibe to the show, as manufacturers gather together and show off their latest products. Watch out particularly for crazy tuners and startup luxury brands, they love the Swiss show. The show opens to the public from 8-18 March 2018 after press preview days on 6 and 7 March.

Back to the top

What’s being revealed at the Geneva show?


Audi’s having a busy year, launching a bajillion models to try and get everyone excited. At Geneva we’ll get to see the all-new A6 and the electric E-tron SUV. 


A strange bit of yin and yang from the Crewe-based car maker – it’s going to reveal a plug-in hybrid and V8 version of its Bentayga SUV at the same show. The universe may collapse. 

A bit of excitement for the future on the BMW stand, with an M8 concept car set to make an appearance before the car goes on sale in 2019. We’ll also get to clap eyes on the new X4 SUV.


The Italian supercar maker is set to unveil its new 488 GTO. A few features about the sporty beast have been leaked, but Ferrari has otherwise kept a tight lid on details.


It’s facelift-tastic on the Ford stand – the latest version of the Ka+ will be on display, as well as a Europeanised updated Edge.


The Korean car maker has just recently revealed a teaser image of the electric version of its new SUV, but we’ll see the proper Kona Electric in the metal at the Swiss show. As an extra treat, we’ll also get to see the new Santa Fe. 


The I-Pace is set to be launched in Geneva in final production format, bringing to an end the longest tease in history. What’s Jaguar going to whet our appetites with next – the 2037 E-type?


The Korean manufacturer’s going to pull the wraps off its Ford Focus rival – the all-new Ceed is set to be shown for the first time at the Geneva show in five-door hatch and estate form. If that wasn't exciting enough, we'll also get to see the new warmed-up version of the Rio hatch. 

Land Rover

It’s still too early to hope for a glimpse of new Defender, but we’ll get to see the new Range Rover SV Coupe for the first time with its retro three-door format. 


Mazda is going to bring along its facelifted 6 saloon and innovative new Skyactiv-X engine to Geneva – we've already seen these elsewhere, but this will mark their European debut. 


The Senna makes its official debut in Geneva, even though we’ve seen it loads already. Might we see a third colour, or hear some exciting news about sending the car racing? Exciting times. 


Mercedes is launching a facelifted C-Class, a four-door version of its AMG GT (which gets an exciting new name) and will have some announcements around future versions of the A-Class that are on the way. 


The venerable British car maker is unveiling a special rollout edition of its Aero 8, before the car is replaced by an all-new model. The Aero GT will feature special modifications and the final version of the stalwart BMW engine that Morgan has used forever – don’t forget to say goodbye, it can’t use that power unit anymore. 


The Czech manufacturer will reveal the facelifted version of its Fabia hatchback for the first time at the Geneva show. We’ll also get  to see the company’s Vision X concept SUV for a glimpse of the future.

The Swedish car maker is going to show off its new V60 estate model for the first time at the Geneva motor show – the saloon version will follow in a few months. 

Back to the top

Can I go?

You certainly can –  It would be a shame to leave it all just for the journalists to enjoy. After the kerfuffle of the two press days, Messe Frankfurt is open between 7am and 9pm from 16-24 September 2017 for members of the public to enjoy the latest metal. Day tickets cost from around £13 on the door, but you can save if you book in advance.

The show venue is a few minute's walk from the airport if you're flying in or arriving by train – the airport train station is literally three minutes from the front door of the Palexpo venue. You can fly there and back in a day if you catch the right flights, or perhaps you could make a mini break out of it and get the train all the way from the UK. There are parking spaces available at the show venue, but like with everything else in Geneva, make sure you remortgage the house before you leave. 

Check out the official show website at for full details.

Back to the top

Where can I see all of the news from Geneva?

It's like we're writing these questions ourselves. We've got all of the latest news and video content from Geneva – if you want to see all of the stories as they come in, keep a close eye on our special Geneva show page where everything will be displayed.

Otherwise bookmark this page and we'll be updating it as we get more information.