Mini logo 2001
The current Mini logo was introduced in 2001, not long after the British brand was siphoned off from the smoking remains of what used to be Rover.
Mini logo 2018
The latest version of the Mini emblem was very subtly introduced with the Countryman SUV in 2015, but now the design will be rolled out across all of the company’s cars.
Audi logo 1999
Before its latest update in 2016, the previous update to the Audi logo was back in 1999, where a little 3D chrome-effect nonsense was added to the four rings design.
Audi logo 2016
After 17 years it was decided that a little upgrade was in order – the metal look was chucked out and a monochrome black and white logo introduced for the German brand.
Mercedes-Benz logo 2009
Mercedes made the evolution from 3D to flat logo and then back again much quicker than everyone else – the German company is famously conservative in its design image, so its 2009 effort was a bit of a surprise.
Mercedes-Benz logo 2011
A sign of relief just two years later when a shiny metal-look three-pointed star logo was reintroduced in 2011. And all is well with the world once more.
Volkswagen logo 1978
VW hasn’t merely bucked the trend, it did everything in reverse. The company’s logo from 1978 onwards was a very simple plain blue and white number with a very flat design.
Volkswagen logo 2000
Since 2000 the company has been adding more and more 3D effects to its corporate emblem, with this first lovely computer-generated number introduced 17 years ago.
Volkswagen logo 2015
And in 2015, with another refresh in 2014, we reach today’s logo, which has added drop-shadow and other 3D effects to make it stand out. Will Volkswagen do a complete about-turn and follow in Mini’s footsteps? It seems unlikely, but this version looks terrible so it probably should do something.
Jaguar logo 2008
The Jaguar logo has remained refreshingly unchanged since the company was formed in 1945, with a simple font and the terrifying leaping cat ready to grab you by the throat and force you to buy a luxury British saloon. This 3D effort was introduced when the company was taken over by Tata from Ford in 2008.
Jaguar logo 2012
Shuffle forward to 2012 and once again the pouncing jaguar is once again menacing, rather than looking like it’s trying to chew on a toffee. And yet, still basically the same design over those 72 years.
Ford logo 1927
If we’re looking for the most conservative logo changes then we would have to focus (ahem) on Ford – this design of the firm’s iconic Blue Oval was introduced way back in 1927, but the oval itself was first used in 1907 in the UK and then more widely from 1912. Cripes.
Ford logo 2003
Fast-forward to 2003 via a quick change in 1976 and we’ve got…basically the same thing, albeit with a little gradient and shadow thrown in. That Photoshop investment in Dearborn was clearly a good thing.
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